By Curt Cultice, Senior Communications Specialist, and Jennifer Stone Marshall, Senior International Trade Specialist, U.S. Commercial Service. (originally published in Tradeology, the official blog of the ITA: https://blog.trade.gov/).
Many U.S companies—particularly small and medium-sized businesses—don’t export because they believe it’s too burdensome, or don’t know where to start. How about your company? Are you leaving money on the table by not selling to the 95 percent of world consumers who live outside of the United States?
We can help you find the right export market. The internet, improved logistics options, and the array of available export assistance through the U.S. Commercial Service and federal, state and local partners, has made exporting more viable for even the smallest businesses.
Successful exporting is highly dependent on developing an export plan, or “roadmap.” Many companies begin export activities haphazardly, without carefully screening markets or options for market entry. Without an export plan, the chances of making a costly mistake increases, and better export opportunities are often overlooked. This in turn, can cost your company valuable time, resources and customers.
So, where to start? The U.S. Commercial Service has developed a series of video shorts covering 20 high-profile market destinations. For more information, contact the U.S. Commercial Service in Minnesota!