| Description: |
| Title: |
A Basic Guide to Exporting: How to Identify International Markets for Your Products |
| Description: |
Regardless of your international ambitions, you'll benefit from knowing how to pick the best markets.
Exporters who have an analytical framework for targeting best markets are more successful than those taking an ad hoc approach. Learn where to find and analyze key information and how to customize it for your own products and business.
--Learn an analytical framework for evaluating your product or service against potential markets.
--Learn what questions to ask in adapting your product for consumers from different cultural backgrounds.
--Find and customize valuable infomration on export.gov and from other sources. |
| Recording Date: |
October 13, 2010 |
| Speaker(s): |
Dr. Abdul Shaikh, senior international economist, U.S. Department of Commerce |
| Keywords: |
analysis, markets, identification, basics |
| Level: |
Beginner |
| Subject: |
General Export Overview |
| Region: |
Global |
|